Client
Philip Morris ČR a.s.
Marlboro Red Rush - Motokaraoke
Type
Flash application
Scope
Flash (Air)
Created
2010
Philip Morris ČR a.s., the daughter company of Philip Morris International, is the single largest producer and dealer of tobacco products in the Czech Republic. We have created a flash application for their marketing campaign Marlboro Red Rush, which was carried out through a series of events in various places.
The player had the option to choose within the application, whether he wishes to imitate the sound of a motorbike or a race car. Based on this the imitator demonstrated either live or on a pre-recorded entry the sound, which the player attempted to imitate. The most accurate representations had a chance to win valuable prizes.
